 Part VII |
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| Questions 1-3 refer to the following article. |
The Coffee Brewery is expanding its stores outside North America, with new branches opening in London, Berlin, Singapore, Tokyo and Seoul. It was announced yesterday that the international stores will all feature the exact same menu as its Canadian and American counterparts but prices will be significantly higher to complement the lavish architecture and interior design of its international stores.
The new branches are expected to increase company profits by 28 percent, as the company’s reputation for innovative coffee-mug design and new coffee bean flavors increases worldwide.
The Coffee Brewery began in 1998, when two students, Michelle Biancon and Alexandra Bramaugh dropped out of a French art school to start a coffee shop that featured chic mugs and great-tasting coffee. Biancon and Bramaugh hit it big when their little shop became a regular feature of a popular television drama. Since then the Coffee Brewery has exploded into a corporate juggernaut with lucrative stock prices and fierce customer loyalty.
Biancon and Bramaugh are partner CEOs of The Coffee Brewery. |
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Where is The Coffee Brewery presently NOT located?
(A) London
(B) Canada
(C) France
(D) Berlin |
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Why will prices be higher in its international stores?
(A) Because expanding overseas will see a 28 percent profit loss.
(B) Because opening in five different cities is costly for the company.
(C) Because pricing it high won’t matter because of the company’s popularity.
(D) Because matching the image of the place will require higher charges. |
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How did the Coffee Brewery get popular?
(A) Because of the media
(B) Because of its innovative style
(C) Because of customer loyalty
(D) Because of the CEOs knowledge of art |
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