 Part VI |
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| If your company is planning to launch a website, there is one important detail to remember: A public website acts as a display window and reflects the ---------- of your business organization.
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| Many customers will make their ---------- of the entire organization based on a cursory glance at its website. |
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| In a fast-paced society, the goal is to achieve the required information as quickly as possible. Therefore, without reading a single word of the content, people will form an impression of the organization based on ‘look and feel’ alone. This first impression may be hard to -------- later. |
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| As it is the case with any creative website, the importance of presentation, design and navigation cannot be ----------. |
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